Meanwhile, dairy farmers are the only ones not free to fully promote their best product, being relegated and regulated to government speech on fat-free / low-fat. Since the articles have been published, I am not going to address each point. However, I contribute posts to a checkoff blog at /blog where I will include more information about GENYOUth and youth wellness programming, as well as keep you informed of other activities the checkoff is implementing locally, nationally and internationally on dairy farmers behalf. We asked specific questions about GENYOUth and Fuel Up to Play 60 (FUTP60) and other aspects of DMI alliances, including a request for information about the role of Edelman in the founding of GENYOUth. As mentioned last week, Edelman is the world’s largest marketing, communications and public relations (PR) firm, and they have done social marketing and communication strategies for DMI for 20 years, including the 2017 creation of the Undeniably Dairy social ‘trust’ campaign. But GENYOUth and friends want to guide teens to make food and beverage choices based on real or perceived “impact on environment.” This opens the door for partnering food companies to do “social purpose-driven marketing” and for organizations like WWF to further influence them.

• One being the MOU between USDA, Dairy Checkoff and NFL.
• The closest thing to it was the NFL’s celebration of essential workers at the start of the game, where glimpses of farmers, truckers, and store staff stocking shelves were included among the photos and videos of medical personel.
• Toward that end, Edelman has actually played an even larger role in DMI projects over the past 20 years and especially in the past two years in coming up with the design of the Undeniably Dairy campaign.
• Rather, the point is to show the direction dairy promotion dollars have taken since 2009 and some of the guiding principles that are not working.
• It was filmed in Sweden in 2014 and ultimately banned from airing in Sweden, where the Oatly brand of fake-milk beverage originated.
• The cheese, well they’ll eat that, but it too is fat-free.
• The national dairy checkoff organizations increasingly refer to this organization simply as “U.S.

DMI has been actively working to incorporate these U.N. Dairy’s” sustainability framework and Net Zero emissions benchmark. This work also began over a decade ago when the Innovation Center for U.S. Dairy was formed and GENYOUth was founded and the FARM program was under initial development. The next wave for FARM will be environmental requirements to fulfill a new “sustainability” platform from U.S.

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Dairy collects, by far, the largest pot of money among all checkoffs – approximately $350 million annually. Much of this money over the past 10 years has been spent through various partnerships in pre-competitive environments to potentially drive category demand, particularly for cheese. With the government declaring checkoff advertising to be “government speech” as a defense to challenges, producers cannot claim they are forced to support private or commercial speech with which they disagree. Instead, they are said to be supporting “government speech,” which is protected from such challenges, according to a scholarly articles published by Parke Wilde, a Cornell-educated professor of nutrition science and policy at the Friedman School at Tufts University. I find it puzzling that I was promised a long list of all the whole milk and full-fat dairy research DMI has done for years to change the conversation, but I am still waiting for that list.

You see, DMI is helping to shape future consumers toward the diluted diets the ‘thought leaders’ promote for our futures. These are touted by USDA through Dietary Guidelines and enforcement of ‘government speech’ in dairy promotion. Diet dilution is embraced by the Edelman company, via their sponsorship and social marketing assistance with the EAT FreSH Initiative that promotes “eating according to planetary boundaries,” meaning less dairy and animal products. Today, GENYOUth is the bus on which more companies each year are hitching a ride into the schools — paid for primarily by dairy farmers in effect funding their own demise.

Are we going to keep zigging? Or is it time to zag?

To this point, we have information from the public record,  questions for which we have received indirect answers, at best. And we have a letter of response that contains plenty of diversions. This question was completely ignored in both the DMI letter published last week and in any other correspondence with Hershey or DMI staff.

Pension plans and other employee benefits totaled $110,026 and other professional fees paid to contractors totaled $2.36 million. The Institute is primarily funded by DMI with reported revenue of $1 million in 2016 and $785,935 in 2017. However, from 2013 through 2017, the Institute received a total of $24.3 https://turbo-tax.org/ million from DMI, including it’s first-year startup grant of $19.16 mil. These related organization boards include leaders of companies and cooperatives based not just in the U.S. but also in New Zealand, China, Netherlands, Canada and Denmark as they acquire assets and form joint ventures in the U.S.

DMI umbrella covers seen and unseen

” These are two questions GENYOUth asks in its spring newsletter. GENYOUth describes its view of youth as “change agents”. Throughout its program layers, youth are educated and ‘herded’ toward the plant-based, low-fat, global-sustainability platforms that form the foundation for the very food-system transformation that the EAT Lancet Commission advocated in its report. But again, no public statement or answers to these questions are forthcoming.

But 2018 was his first full year as a DMI executive, and he has been busy earning his highest-paid status. And yet plenty of PepsiCo beverages — made specially to meet the 60-calorie threshold with a combination of high fructose corn syrup and sucralose, including Gatorade and Mountain Dew Kickstart — are welcomed on those school lunch “smart snacks” acceptable beverage lists. Not only are school nurses beginning to report to Farmshine that their annual student weight averages have climbed 7 to 9% in the 9 years that whole milk has been forcibly removed from school menus, one school reports it is doing its own study of student preferences and milk waste reduction this year. The objectives of the WWF project were to engage students in the act of measuring waste, foster an understanding of connections between food and its environmental impacts, and “formalize how we might gather more streamlined data on cafeteria food waste,” the report explained. Of the totals, elementary students discarded 37.6 cartons per student per year while middle schools discarded 19.4 cartons per student per year.

Politics of whole milk, part 2: Vilsack banned whole milk in schools, gets dairy checkoff’s top pay

But we have had a laser focus on bringing full fat milk, and its benefits, back to the diet. EAT FReSH is just the newest and most transformational example of how a “why” – climate change and the environment – are being used to sell new food products based on their fulfillment of a created “why”. It is described at its website as “ a CEO-led organization of forward-thinking companies that galvanizes the global business community https://turbo-tax.org/turbotax-super-bowl-commercial-tv-ad-2021-taxfacts/ to create a sustainable future for business.” It is made up of the 41 corporations, including the Edelman firm, that have launched the EAT FReSH Initiative. Dairy — a 501c6 formed in 2008 — is officially known to the IRS as Dairy Center for Strategic Innovation and Collaboration doing business as Innovation Center for U.S. The national dairy checkoff organizations increasingly refer to this organization simply as “U.S.

But checkoff leaders say it’s okay because all of this is for a good cause! The GENYOUth bus full of boarders focused on one thing, raising money for hungry children. Throughout the Taste of NFL pre-game session last week, GENYOUth CEO Alexis Glick was promoting the PepsiCo-product-filled thank you boxes for donators. In one video appearance, she stated, offhand, that she’ll have to go get her milk, but never did. There was no milk in the scene, just a small plate of cheese and fruit off to the side and a large zoom lens focused on the PepsiCo Super Bowl box. By comparison, the cost of a 30-second television spot during the prime-time Super Bowl for 2021 was $5.5 million.

The carton of milk with every breakfast is the same fat-free and 1% milk that USDA’s own studies show is often discarded. The soupy sweet hot pink yogurt doesn’t come close to the real thing; many children turn away from it. The cheese, well they’ll eat that, but it too is fat-free. And so, a decade later… here we are so much farther down this wrong road.

• It also gives us the ability to educate others on the exceptional things dairy farmers do on their farm and in their communities.
• This means that USDEC received 71% of its funding from national mandatory dairy checkoff and 23% from government grants with just 6% of its funding coming from the membership dues paid by the corporations and cooperatives that are significantly represented on the USDEC board of 140 directors.
• Like you, I too want to ensure that my checkoff investment is used effectively to increase sales and trust.
• Bill Clinton, a vegan, went on in his 2017 GENYOUth Gala speech to emphasize how beverages were a “huge” problem in the obesity epidemic, that we don’t think about how many calories kids consume in a drink, and that regulating school beverages was a big step forward on that front.
• This amounts to an estimated 45 million gallons of milk discarded from schools annually, the report said.